Importance
of New Latest
Innovation Hotel Design.
Based on these themes, individual and chain
hotels have tweaked their design strategies to enhance their brand value and
recognition in the global marketplace. These have been further influenced by
the emergence of three dominant trends.
Improvement in quality in business hotels, emphasizing on comfort.
if the hotel is able to effectively live up to
their concept and intended feel, it gives the guest an illusion of escapism to
a reality conceived by the guest’s own fantasies and obsession. The hotels acts
like a stage, like a film set, a place where the guest can enact their desires
and learn more about themselves. The spaces and props in this stage are drawn
from the stylish repertoires of classicism, kitsch and avant-garde.
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| SHANGRI-LA KUALA LUMPUR |
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| JW MARRIOT KUALA LUMPUR |
Urban regeneration, by refurbishing old housing in
prime locales in places like London and New York.
These pockets of underused land weaken the
city's image, livability, and productivity. They are usually the result of
changes in the urban growth and productivity patterns. Also, to tackle the issues of decline and
urban decay, these cities and others around the world have designed complex
processes of urban regeneration ie Portland. Potentially, this is an enormous
benefit to the city and particularly people who want to live downtown. In my
view, this will enhance the whole district because of the attractions that
available in the city itself.
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| THE RIVER DISTRICT PORTLAND, OREGON |
The incorporation of ethno-cultural diversity, by
developing designs complimenting the local cultures and traditions in luxury
getaways.
This has finally led to hotels to focus their
energy into the creative impetus of interior design by adding an emotional
dimension to the guest experience of space, generated by images from the media,
variable lighting effects and illusionistic decorative techniques. The Aim: to
seduce and captivate the guest subliminally. We love Six Senses almost as much
as we love Bali, so to us, this new opening looks like the perfect match. In a
classic Six Senses approach, the resort design draws from the deeply spiritual
local culture of Bali, while its location and landscaping embraces nature. Set
atop a rugged cliff, the property shares a spectacular sunset view with the
famous Uluwatu Temple.
TRENDS OF NEW LATEST INNOVATION HOTEL DESIGN
1. Catering to millennials
Millennials (those ages 18-34) are expected to represent 50% of all
travelers to the USA by 2025, according to the Cornell Center for Hospitality
Research. Companies need to define their strategies based on this demographic
group’s personality traits and habits—they travel a lot; are early adopters of
technology; like personalized interactions and are spontaneous. Hotels will
want to please them with easy check-in and gourmet dining experiences at
reasonable prices. In return, satisfied millennials will actively promote their
businesses on social media channels.
2. Tech explosion
The majority of guests today are self-sufficient, tech-savvy travelers who
are comfortable using apps or mobile websites. Hotels need to make sure their
offerings are up-to-date and user-friendly. At business meetings and
conferences, travelers expect hotels and conference centers to have high
quality tech equipment and a knowledgeable support staff.
3. Influx of international visitors
International leisure travel is on the rise—Dubai International Airport
has become the busiest airport in the world. Hotels must be able to provide
services in a multitude of languages, and tailored experiences properly suited
to the culture and unique needs of their international visitors.
4. Need for seamless technology
Seamless connectivity across platforms and devices is growing more
important. Many hotel groups are offering mobile check-in and digital concierge
services. At Aria Resort and Casino in Las Vegas, guests are issued high-tech
cards that detect their presence and unlock the door before they even reach it.
