What
Is a Design Hotel ?
What Do We
Mean by "Design Hotel"?
- In the luxury hotel world, we see the term "design hotel" a lot. But what does "design hotel" really mean? And what can you expect a design hotel to be like?
- A Design Hotel Is Notable for Its Design, Its Architecture, Interior Decoration, Furnishings.
- A design hotel's message and primary appeal is its appearance. It's a treat for the eyes and makes you think "so cool" or just "wow."
Why
Are They So Trendy?
1.Design Hotel Is Usually Cutting-edge & Minimalist
Design Hotels Share a
Modern, Angular Approach. The usual aesthetic of a design hotel is contemporary
and modern, inside and out which is a new hotel with contemporary interiors. Sometimes,
a design hotel's modern look has a distinct organic edge, with raw natural
materials. And sometimes, the design reflects its setting.
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| KEEMALA IN PHUKET THAILAND |
2. Design Hotel Is One-of-a-Kind
A Design Hotel Must Be
Unique. A design hotel's calling card is its one-off, unique, one-of-a-kind
appearance. If its look can be found elsewhere, it's not a true design hotel. So
if the hotel is part of a brand whose overall corporate design that makes the
hotel nearly identical to other properties in the brand, it's not a design
hotel.
But this does not mean
that a design hotel cannot be part of a brand. Some luxury hotel brands are
composed of boutique hotels that are all one-off in design.
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| SIX SENSES LAAMU RESORT IN MALDIVES |
3. Design Hotel Makes a Style Statement Inside
& Out
A Design Hotel's Style
Message Carries through, Indoors and Out. A notable exterior or interior is
insufficient to be considered a design hotel. A luxury hotel in a glamorous
tower, but with standard tan-and-silver lobby and rooms is not a design hotel.
Or a hotel with expensively, trendily renovated rooms, but its building is a
dated, generic monstrosity is not a design hotel.
![]() |
| RADISSON BLU AQUA HOTEL IN CHICAGO |
Often, A Design Hotel Is
Designed By a Famous Architect. A design hotel is sometimes the personal vision
of a "starchitect" or famed interior designer. The hotel will be an
unmistakable expression his or her style. Some examples, Morpheus hotel in
Macau, the effusive work of the late Zaha Hadid.
![]() |
| MORPHEUS HOTEL IN MACAU |
Sometimes the design hotel
project is the work of a designer who is sought-after for hotel interiors, and
whose quicksilver style changes to suit the project. Example, David Rockwell and his disparate designs for
hotels such as The Cosmopolitan of Las Vegas.
![]() |
| THE COSMOPOLITAN IN LAS VEGAS |
Sometimes a design hotel's
style DNA was bequeathed not by an architect but by a visionary interior
designer. Example, glam, modern
"Hollywood Regency" style, the work of designer Kelly Wearstler, Viceroy Santa Monica in L.A.
![]() |
| VICEROY SANTA MONICA IN LOS ANGELES |
Luxury hotels are about
poshness, comfort, and pleasing design. Nevertheless, few luxury hotels,
especially those with a strong brand identity, seek to make a vigorous unique
design statement. And on the other hand, many design hotels are short on
creature comforts but make resounding design statements. Some examples: rugged
eco-resorts, tree houses, caves, igloos, geodesic-domed tents; hotels set in former monasteries.
![]() |
| SWEDEN TREE HOTEL |
A Design Hotel Isn't
Necessarily New. Some design hotels are not new. These are hotels built in past
centuries and stylishly updated. Very often, this subspecies of design hotel
was originally built in the high-style 20th century, either in the Art Deco or
"midcentury modern" era. Examples, La Concha Resort in San Juan,
Puerto Rico, a 1959 gem (shown).
![]() |
| LA CONCHA RESORT IN SAN JUAN PUERTO RICO |
Some design hotels are set
in buildings from the 1800s or before. Their contrast of historic bones and
cutting-edge style is exciting to behold. Example, Andaz Liverpool Street Hotel
in London: set in a graciously proportioned late-1800s bank structure with
glorious restaurant spaces.
![]() |
| ANDAZ LIVERPOOL STREE HOTEL IN LONDON |
Nowadays, several hotel
brands spotlight the design aspect of their properties with this fact: they are
hotels owned by fashion design houses and sometimes clubs and restaurants
itself.


The list is growing. Armani Hotel, in
Milan and the Burj Khalifa in Dubai, the word's tallest building. An extension
of the designer-branded hotel trend is individual hotel rooms
"curated" (designed) by fashion designers. A few designer suites out
there: Karl Lagerfeld for Schosshotel im Grunewald in Berlin, Dior, Tiffany,
and Bentley's designer suites in the St. Regis New York.











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